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We live in a world where the field of industrial design is awakening and gathering momentum and the global market understands its great economic importance, and its economic and social influence on the market. In Arkit we have established work procedures for designing products from the day of initiation. The integration of these procedures in the company's organizational structure requires the entire organization to aspire for one goal which is creating a winning product.
In the work process we built a product strategy which is based on emerging social trends research, consumer insights, and technological forecast. All these combine to the marketing strategy of the company with the objective of supporting the business development of the product. This is in fact an integration of various fields in the product design process which enables the creation of an innovative outcome, which would not have been accomplished in a standard designing process based on an initial designing concept.
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